Content for Start-Ups

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Marketing Collateral

Sales presentations, infographics, newsletters, promotional flyers and brochures, pamphlets, guides, case studies and sales sheets, whatever the documentation required, Wordsmith Consultants can help. Marketing collateral might be designed for widespread distribution and written for diverse audiences or it may be highly targeted, pitched only at a small subset of your customers.

Every decision from marketing channel to tone of voice will influence who reads it and what action they take thereafter.

Gated Content

A website visitor is not a customer, not yet. Somewhere between landing on the site and doing business together, first contact needs to be made. An effective way to capture contact details for new leads is ‘gated content’.

The potential customer receives a useful product, such as a how-to guide; your marketing team gets a qualified lead to chase. The strategy only works if the material available for download is better than what they can get for free.

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